In the age of digital advertising and social media, business owners are under more pressure than ever to get noticed in the online world with new updates every week and literal information overload. Yet what if the route to brand awareness lay not in an ever-increasing online expenditure?
As Eventbrite puts it:
“experiential marketing is all about immersing consumers in memorable lived experiences and creating personal experiences with your brand.”
Active Marketing
Is a technique often forgotten in favour of analytics, which unfortunately often lead to analysis paralysis.
For the majority of Australian businesses, there are two ways of going about this; either your brand can offer consumers an experience they’ll cherish (the first option). Or your brand can associate itself with an existing, proven experience (the second option).
The first option doesn’t come cheap. First of all, experience generation requires substantial planning, capital investment and is generally limited in scale and impact. (It’s often not cost-effective to offer ‘experiences’ to a wide percentage of your audience). It’s difficult to continue promoting your brand beyond the initial surge of interest. This will often lead businesses into a ‘competition trap’ – where a business is forced to regularly run individually marketed competitions, lest their brand fade from a crowded digital marketplace into mediocrity (or worse, the second page of Facebook search results). Above all, it’s direct engagement that will convert.
Experiential Advertising in Perth
The second option is much more attainable for most businesses. Even better, it offers direct analytics and increased scalability. By associating your brand with existing attractions, you create the same emotional link between your service and consumers without the cost and time or creating something from nothing. In creating your own unique activation by branding an existing service, you can give value to the public and receive a massive boost of attention in return.
We offer the people of Perth a fun, memorable and exciting mode of transport via rickshaw rides. We are experts on the city of Perth and we know that customers will be talking about you because the majority of our own business inquiries have been generated through word of mouth.
During the activations, especially the ones we ran for Uber at Fringe World 2019 and Kleenheat for Fringe World 2021, we had customers regularly tell us that “this is the best part of my night”.
The backs of our bikes feature ad space, on which we mount vibrant targeted campaigns. Or you can wrap the whole body.
Our direct approach gives local and international businesses measurable feedback on their marketing spends.
But more importantly, it gives them real-world impact and fosters the emotional connection that experiential advertising is all about.
Peddle Perth
1. One of the Best Things To Do at the 2018 Fringe Festival (Scene in Perth):
Here we gave free rickshaw rides to over 9,000 revellers for City of Perth.
2. We’ve also done UWA Open Days:
“The only complaint people had, was that this would not be a regular activation.” Adam Castling, UWA.
3. We’ll also been the main attraction at the Steadfast 2023 Insurance Conference in the Perth CBD:
We’re offering all delegates a free ride to their hotel, bar or to the conference on behalf of our sponsor CGU.
Experiential advertising offers small business owners the opportunity to associate their brand and product with environmental sustainable transport, positive emotions and unforgettable memories of a new exciting experience.
Experiential advertising is an investment, with its terrific reach and a real organic sense of engagement, we believe that we can solve your marketing headaches and start conversations with your real customers
Contact our founder, Zac Duggan, at info@peddleperth.com to book your FREE marketing strategy session. When Zac isn’t working on Peddle, you’ll find him drinking coffee in Hyde Park or collecting indoor plants. Otherwise, you’ll find him peddling around our city’s nightlife, bringing vibrancy and a unique voice for businesses to Perth.
